Off-Price on the Rise: How to Leverage the Trend Dominating Retail

Published by Orotex Liquidation – June 18, 2025

In the retail world, the numbers don’t lie: the off-price model isn’t just growing — it’s taking over. According to a recent UBS report, off-price retailers have gained a significant share of the market once dominated by traditional department stores.

At Orotex, this trend hits close to home — it’s at the very core of our business.

What Does “Off-Price” Mean?

For those unfamiliar with the term, “off-price” refers to a business model that sells original branded products — including clothing, shoes, accessories, and general merchandise — at significantly reduced prices. This merchandise often comes from:

• Overstock
• Past seasons
• Inventory clearance
• Store closures
• Customer returns in good condition

But make no mistake — this is new, authentic merchandise, often with its original tags.

Brands Dominating the Off-Price Space

Retailers like Nordstrom Rack, Macy’s Backstage, TJ Maxx, Ross, Burlington, and Marshalls are prime examples of this model. UBS reports:

• In the U.S., TJX (parent company of TJ Maxx and Marshalls) now operates over 3,700 stores.
• Burlington plans to open 100 new locations this year.
• Ross is on track to launch 90 more stores.

This growth is not only massive but consistent — year after year — even in a shifting economic environment. What’s more, sales, margins, and profits in the off-price space now outperform those of traditional retail.

What Does This Have to Do with Orotex?

Everything.

At Orotex Liquidation, we are an active player in the off-price ecosystem. What big retailers see as excess inventory or aging stock becomes a golden opportunity for our clients to resell branded merchandise at competitive prices.

💡 We offer a wide selection of new, tagged apparel from well-known U.S. brands — shipped directly from our warehouse in Miami.

Whether you sell by the bale in your country, run a boutique, or resell on social media, the off-price model lets you compete with style, quality, and solid profit margins.

The Rise of Off-Price in 2025

The UBS report confirms what many already suspected: off-price isn’t a trend — it’s a proven and growing strategy. Here are some key stats:

📊 66.6% of total retail sales in this segment now come from off-price stores — an increase of 210 basis points in just one year.
💰 These stores now capture 81% of the net profit in the category, far surpassing traditional retailers.
📦 While department stores increased inventory by just 1%, off-price retailers grew theirs by 13% to meet rising demand.
🔮 This growth is expected to continue, as off-pricers have shown superior adaptability to market changes, tariffs, and economic shifts.

What This Means for You as a Reseller

It means you’re standing in front of a solid, profitable, and proven business opportunity. And the best part? At Orotex Liquidation, we provide you with direct access to this off-price ecosystem, eliminating the need to compete against the big players.

🎯 If you play your cards right, you could become the leading off-price seller in your city or country.

And if you’ve ever considered reselling American apparel, now is the time.

At Orotex, we offer:

✅ New clothing pallets and truckloads
✅ Per-piece pricing designed for strong resale margins
✅ Seasonal and mixed stock options
✅ Top brands your customers already want
✅ Direct service from our warehouse in Hialeah, Florida